What is Search Engine Optimisation and how does it work?

If your website like the majority of the internet depends upon Search Engines to generate traffic, SEO is fundamental! In fact it is estimated that over 70% of websites on the internet cannot be found!

The key to generating good traffic is interesting well written site content. Naturally websites refer visitors via linking to a site that provides them with attractive content. In the same way, Search Engines place a value upon content, and they do this by spidering a website for keywords. Search Engines interpret the value of a site's primary upon keywords. Once a Search engine has indexed your webpage they reply the surfer with a list of relevant results.

In general your Surfer will not search beyond the first ten results. Therefore, the objective is not only to be listed in a Search Engine, but to be listed in the top ten results. Therefore, it is important employ several proven SEO techniques to carefully optimise the content of your webpage:-

Keyword Research

The first step is to research into the most effective keyword phrase in relation to the content of a webpage. This is because surfers search with a string of keyword phrases. The object is to find the best keyword niche, whereby the competition is low and the daily search result are high. By doing the above, we capitalise on the search results and drive relevant traffic to the site.

Copy Writing

Once we have decided on effective phrases, we are ready to write the copy around the keyword research. Our objective is to have at least 10% of the copy rich in keyword phrases while keeping the readability and integrity of the text.

Top Ten optimization – analyze by comparing the top ten high ranking web pages under the chosen niche keyword phrase. Learn and implement from their successes to create a highly competitive webpage.

HTML Coding

There are three important HTLM tags used to assist search engines, title, description and keyword. These are called Meta Tags - they are not visually represented on the site, but they are part of the unseen coding of a web page. Their basic function is to assist search engines to recognise the general content of the site.

CMS Optimisation

Database driven websites generate .php query url which search engines find unhelpful. To counter this problem we have developed the first Mambo url rewriter plug-in which rewrites the database .php query into a friendly url web address.

Site Indexing

Finally, we submit the optimisation web pages to all major search engines and directories for global indexing, and will advise you on how to run a successful link exchange campaign.

Links manager

A Links manager is an essential tool in increasing the number of inbound links to your site. This is essential as search engines assess the popularity of a webpage upon the inbound links.